Saturday, 9 June 2012
You Don?t Know Anything About Other Countries
In today?s fast-paced and global tech world, internationalization is often on the minds of entrepreneurs and CEOs. If done correctly, it?s a great step that will make your business thrive on a global scale. However, there are a few essential insights an entrepreneur/CEO needs to break into a new country successfully. This is both easier and harder than you think it is. Easier, because you?ve already built up your business in one market. Harder, because what you don't know how to do, you really don't know. And there's no faking it - examples of internationalization gone wrong are a dime a dozen (think ?All Your Base Are Belong To Us? or i18nguy). If you?re seriously considering venturing beyond your core domestic audience, make sure you cover your bases and internalize these lessons.